Resources Library by ANA

Category management and effective consumer response

As we know, all that has changed and we now have a very cautious, discerning and rational shopper. The push economy has finally become the pull economy. Just as marketing has become a business term, category management is becoming the business term...

Catalogue: Seminar 1997: The Changing Retail Scene

Authors: Bob Qureshi, Jenny Baker

June 15, 1997

The poor, the bad and the ugly

There is only one answer: we have to search for new tools! Our search will be successful if we follow the new trends. For the pharmaceutical industry, we can identify seven main trends: o global harmonization, o block-buster phenomena, i. e. the...

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future

Author: Dieter Korczak

Company: GP Forschungsgruppe

June 15, 1997

Depression research in European society

In order to meet these needs the market research ed achievement of the following objectives: o estimate the prevalence of depression, diagnosed by a doctor or undiagnosed, in the community across the major European markets; o assess the impact of...

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future

Authors: Janet Parker, David Owen

Company: KANTAR TNS Malaysia

June 15, 1997

Is qualitative research truly developing or is it declining?

This paper is about the present perception of the assessment, definition and use of qualitative research in Mexico. Similarly, it calls for a more committed and less commercial approach to research, showing the potential of such research for...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Ernesto Reyes Escobedo

May 1, 1997

New attributions of the Latin American market researcher in face of globalization

This study is aimed to investigate if the market globalization has brought changes to the market research activities in Latin America and in the attributions of market researchers, whether they are working in -suppliers- the institutes or in...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Silvio Pires de Paula

May 1, 1997

Market research in mainland China

Since China started with its economic reforms and its more open policy in 1979 its economy has grown vigorously. The annual gross national product grew enormously and also the per capita gross national product between 1989 and 1994 grew by nearly 9 %...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Authors: Ding Yi, Wulf Schlund

November 1, 1996

Transnationalisation of marketing strategies

Eastman Kodak, unlike many of the other top American corporations, has recognised that market potential for their products existed outside of the United States, and specifically in Asia, decades ago. Kodak has a long history in Japan. Kodak products...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Authors: David Garrett, Simon Friend

November 1, 1996

Negotiating China's first advertising law

This paper will argue that there is an opportunity for China market researchers, and perhaps researchers elsewhere in Asia, to incorporate an understanding of the new advertising law into their advertising pre-testing methodologies and...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Author: James Chadwick

November 1, 1996

The Iguassu project

The Iguassu Project is a market research study which faces a unique situation: the strategic repositioning of a tourist region very important to three countries - Argentina, Brazil and Paraguay - seeking to construct a new and international brand for...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Authors: Julio Cesar Tannus, Roseli Stier Azambuja

Company: Ogilvy

September 1, 1996